Clash Royale rewards players with broken screens in Cracked Royale

Clash Royale launched a campaign that aims to recognize players who win matches even with damaged screens. The initiative, called Cracked Royale, takes place in Brazil and proposes turning a technical limitation into a display of skill within the game.

What is Cracked Royale?

Cracked Royale is a campaign driven by Supercell that invites players to prove their level under unfavorable conditions. In this case, the challenge is to play and win matches using devices with broken, cracked, or visually defective screens.

To participate, users must record their matches and share them on social media using the hashtag #ClashModoHard. In this way, community-generated content becomes the core of the campaign.

A community-based idea

The campaign is based on a common behavior among mobile players: continuing to play despite having devices in poor condition. Instead of ignoring this situation, Supercell decided to integrate it as part of an official action.

As explained by Gabriel Caramelo, marketing lead for Clash Royale, many players continue competing even with damaged screens, achieving positive results. The campaign aims to highlight that effort within the community.

In-game rewards

Players who complete the challenge can access exclusive rewards within Clash Royale. Among the available prizes are:

• Legendary Wild Card
• Exclusive Cracked Royale banner

These items are only available during the campaign, adding an extra incentive to participate.

Influencers and reach

The initiative also includes content creators, who share their own experiences playing under these conditions. This helps expand the reach of the challenge and encourages more players to join.

Additionally, the campaign was introduced with a video showing matches through a broken screen, highlighting the added difficulty of playing in those conditions.

Impact on the community

Cracked Royale aims to strengthen the connection between players and the game by using a common situation as a point of connection. The focus on user-generated content allows the community to play an active role in the campaign.

At the same time, this proposal helps maintain interest in Clash Royale by showing different ways to engage with the game without changing its core mechanics.