Mobile Legends' 10th anniversary marks a decade since Mobile Legends: Bang Bang grew into one of the world's most important mobile MOBAs. To celebrate, MOONTON Games launched ALL IN MLBB, a global campaign featuring special events, free rewards and community-focused content.
The celebration includes new skins for Nana and Layla, in-game activities, rewards for active and returning players, as well as the upcoming MLBB Birthday Party, an in-person event that will bring players and developers together.
ALL IN MLBB celebrates the game's 10th anniversary with free skins, special events, seasonal rewards and activities for new, active and returning players.
ALL IN MLBB is the campaign chosen by MOONTON Games to celebrate the Mobile Legends 10th anniversary. The initiative aims to recognize the players and communities that supported the title throughout its first decade and keep them at the center of the game's next chapter.
The campaign coincides with the arrival of Season 42 and includes several free premium rewards, limited-time events and anniversary content.
The celebration also highlights iconic characters from the game's history such as Nana and Layla, two heroes familiar to both veteran and new players.
The Mobile Legends 10th anniversary will feature several events taking place between September and November.
Each activity will offer different rewards, and some will be specifically aimed at players returning to the game after a period of inactivity.
Available from September 4 to November 1. Players will be able to earn Battle Pass EXP, the new Nana Epic Skin, an Epic Skin Selection Chest and a Random Epic Skin Chest.
Running from September 25 to October 11, the event will allow players to choose from 265 skins and earn an animated emote, Battle Pass EXP and Premium Skin Fragments.
Available from October 9 to November 19. It will include the Starfall Breakout minigame and the chance to claim the new Layla Collector Skin.
Between October 9 and November 12, players will have free access to selected skins and emblems during the celebration.
| Event | Dates | Rewards |
|---|---|---|
| Celebration Pass | September 4 - November 1 | Nana Epic Skin, Battle Pass EXP and skin chests. |
| Anniversary Gala Weekend | September 25 - October 11 | Choice of 265 skins, animated emote and Premium Skin Fragments. |
| Layla’s Stellar Gala | October 9 - November 19 | Layla Collector Skin and Starfall Breakout minigame. |
Nana and Layla will play a major role in the celebration. Both are among the most recognizable characters in Mobile Legends: Bang Bang and represent different stages of the game's history.
Nana will receive a new Epic Skin tied to the Celebration Pass, while Layla will receive a new Collector Skin through Layla’s Stellar Gala.
Nana will receive a new Epic Skin through the Celebration Pass, while Layla will receive a Collector Skin tied to the Layla’s Stellar Gala event.
The anniversary also provides an opportunity to put into perspective the scale Mobile Legends: Bang Bang has reached during its first decade.
According to information shared by MOONTON, MLBB has now surpassed 1.5 billion installations and has more than 110 million monthly active users across more than 80 countries.
Its growth has been supported by an accessible free-to-play model and a publishing strategy adapted to each market. Content creators and local communities have also played an important role in regional campaigns and activities.
Mobile Legends: Bang Bang has surpassed 1.5 billion total installations.
More than 110 million monthly active users are part of the MLBB ecosystem.
The celebration will also include an in-person event. The MLBB Birthday Party, a special activity for the community, is scheduled for October.
The event will include activities for fans, limited-edition souvenirs and a Q&A session with members of the development team.
Participants will also be able to share their expectations for the future of the game. MOONTON said more information about the event will be announced through its official channels.
Over its ten-year history, Mobile Legends has evolved from being only a competitive MOBA into a brand with a presence across different formats.
The franchise expanded into other games such as Mobile Legends: Adventure and Magic Chess: Go Go, allowing its characters to appear in experiences beyond traditional 5v5 combat.
MLBB has also developed campaigns and collaborations with franchises and personalities from different fields. Examples mentioned by MOONTON include NARUTO, THE KING OF FIGHTERS, Neymar Jr, ITZY, Jollibee, Visa and Chow Tai Fook.
Competitive gaming is also a key part of the Mobile Legends 10th anniversary. Over the last decade, MLBB Esports has built a circuit connecting local competitions with international tournaments.
The game returned as an official medal event for the fourth consecutive edition at the 2025 Southeast Asian Games and was also selected to make its debut at the 2026 Asian Games.
Mobile Legends was also chosen as the first confirmed title for the inaugural Esports Nations Cup.
Roger Yu, MLBB producer at MOONTON Games, highlighted that the game's growth was built by combining global reach with local relevance.
The studio's strategy will continue to focus on improving the gameplay experience, listening to communities across different markets and expanding the content available within Mobile Legends.
MOONTON also plans to continue strengthening its global esports ecosystem and developing new ways for players to interact with the brand.
MOONTON will continue working on content, gameplay, community and esports as Mobile Legends: Bang Bang enters its second decade.
The Mobile Legends 10th anniversary represents a decade of growth for one of the mobile games with the strongest international presence. ALL IN MLBB combines rewards, skins, events, esports and community activities to mark the beginning of a new chapter.
With Nana and Layla taking center stage, events running from September through November and new in-person activities, the celebration aims to recognize those who supported Mobile Legends: Bang Bang throughout its first ten years and prepare the way for its next decade.
Full information about ALL IN MLBB is available in the official MOONTON Games announcement.
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