TYB Raises $11M: Loyalty Rewards

Try Your Best (TYB) has completed a $11 million Series A funding round, co-led by Offline Ventures and Strobe Ventures. Other participants included Coinbase Ventures, Castle Island Ventures, and Unusual Ventures. This brings TYB's total funding to approximately $20.8 million.

Origin of TYB

TYB was founded in 2022 by Ty Haney (creator of Outdoor Voices), with the goal of transforming brand loyalty through community commerce powered by blockchain.

“We don't focus on speculative value or NFT resale. Our goal is practical utility through fan participation.” — TYB, via followin.io

• Users engage in challenges, product referrals, content creation, or surveys.
• In return, they receive utility NFTs, which grant access to:
  • Private communities.
  • Brand voting rights.
  • Discounts or exclusive rewards.

Technology: Built on Avalanche

TYB is powered by the Avalanche blockchain, chosen for its technical advantages:

• Fast and low-cost transactions.
• Scalability without compromising security.
• APIs to track rewards and engagement.

Brand adoption and pilot success

More than 200 brands have already used TYB to engage their communities, including:

• Glossier
• Rare Beauty
• Saie
• Urban Outfitters
• Poppi

• 5% revenue sharing
• Free products
• Access to exclusive perks

Why this funding round matters

This investment strengthens TYB's position in applying Web3 technology to customer loyalty:

• Validates blockchain-based models beyond speculation.
• Professionalizes tokenized loyalty solutions.
• According to Strobe Ventures:

“There’s no clearer or stronger example of real-world non-speculative use of crypto rails.”

Use of funds

TYB will use the funds to:

• Expand its product and engineering teams.
• Add advanced analytics and reporting tools.
• Attract and retain community-driven brands.

Web3 market perspective

This round follows a growing trend of investment in infrastructure, wallets, and Web3 loyalty. In June alone, the sector raised over $158 million.

TYB offers a practical case of blockchain’s potential for direct brand-to-user interactions, with trackable results.

TYB introduces a new approach to Web3 loyalty: based on actions, real rewards, and community engagement.