Immutable Play: Bridging the Web 2 and Web 3 Spaces

Immutable, a leading platform in the Web3 gaming space, has announced the expansion of its Immutable Play technology into the Web2 market, with Ubisoft as the first traditional studio to adopt this solution. This milestone represents a significant step toward bridging the gap between the Web3 ecosystem and major traditional video game studios.

Context of the Immutable Play Expansion

Immutable Play is a platform designed to boost player growth and engagement through rewards, quests, leaderboards, and customized hubs. Since its launch, it has recorded more than 5 million Web3 wallet registrations and integrated over 625 games, consolidating 70% of the Web3 market.

• Overcoming the initial “cold start” phase by leveraging Immutable’s player base.
• Driving high-quality engagement through digital rewards and social dynamics.
• Providing clear data to assess whether a game is ready for launch.

Ubisoft: First Web2 Studio to Integrate Immutable Play

Ubisoft becomes the first major Web2 studio to implement Immutable Play, using these tools for the launch of its new title Might & Magic Fates. This integration marks a milestone in the use of Web3 mechanisms, such as on-chain rewards, within titles developed by major traditional video game studios.

Strategic Rationale: Why Open to Web2 Now?

Immutable justifies its expansion to Web2 studios for several reasons:

• In a single year, more Web2 games launch on Steam than all Web3 games combined in the past seven years.
• The top five Web2 studios have a combined user base of over 1.1 billion monthly active users.
• Web2 companies invest over $300 billion annually in user acquisition.

Additionally, the regulatory and technological environment favors the transition:

Implications of Opening to the Web2 Market

With this expansion, any Web2 studio that meets Immutable’s quality standards will be able to integrate Immutable Play. This will enable:

• Players gaining access to more prominent and diverse titles.
• An increase in the number of users within Immutable’s ecosystem and its games.
• Facilitating “smooth” transitions for large companies toward Web3.

Immutable defines this strategy as soft onboarding: solving developers’ biggest challenges before introducing deeper technologies.

Comparative Data and Projections

Based on these figures, Immutable expects to replicate this growth rate in the Web2 market, ultimately aiming for all major studios to adopt Web3 technology.