Valhalla, the browser-based MMORPG with play-to-earn mechanics developed by FLOKI, was officially launched on mainnet on June 30, 2025. With over three years of development and backed by a multimillion-dollar investment from the project's treasury, this release marks FLOKI’s first venture into the Web3 gaming sector.
An MMORPG within the FLOKI Ecosystem
Valhalla is part of the broader FLOKI ecosystem, which includes products like Floki Staking, the FLOKI Trading Bot, and TokenFi, a platform focused on token creation and real-world asset tokenization. FLOKI claims to have over 550,000 holders globally.
Game Features
Valhalla blends traditional MMORPG elements with Web3 features focused on player-driven economies. Key features include:
- Browser-based gameplay inspired by Norse mythology.
- Open-world exploration where players can discover, tame, and battle creatures called Veras.
- Turn-based combat on hexagonal battlefields.
- A player-driven economy integrated with NFTs.
- Rewards based on achievements, skills, and active participation.
Recent Updates
Before the mainnet launch, the game was available on testnet. The latest version, v0.35.0, introduced updates such as:
- New Veras available in the game.
- Strategic amulets to enhance tactical depth.
- A new resource called Vera Essence, whose function is still expanding.
Marketing Strategy
FLOKI has launched a multichannel marketing campaign to support the game’s release:
- Advertising on platforms like YouTube, Twitch, Reddit, and popular mobile games.
- Sponsorships of events and leagues such as the Baroda Premier League and the 2025 Global Esports Industry Week in Austin, Texas.
- Collaborations with esports organizations like Method, OG Esports, and Alliance.
- Exposure in mass media, including Times Square billboards and a national TV campaign in the U.S.
A Different Take on Play-to-Earn
According to FLOKI, Valhalla does not aim to replicate the common shortcomings of other blockchain games. Instead, the team seeks to deliver a sustainable experience focused on gameplay, community, and real in-game economics.
“This is not just about putting a game on the blockchain — it’s about improving Web3 gaming and delivering on the promise we made to our community,” said Pedro Vidal, FLOKI’s Community Relations Officer.
More Information
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