The partnership between Xociety and Adidas has generated high expectations within the gaming and blockchain community. By integrating exclusive digital items, this alliance represents the convergence of fashion, video games, and Web3.
Xociety is a futuristic shooter based on the Sui Network blockchain, where players explore an immersive world and can personalize their experience with skins and digital items. The game's economy is built on NFTs and tokens, allowing trade between players and giving tangible value to acquired assets.
Adidas has designed a special collection of 2,600 NFT mystery boxes for Xociety players. These NFTs contain exclusive character skins featuring Adidas apparel, including hoodies, pants, and digital sneakers. Each item has varying levels of rarity, adding a collectible aspect to the experience.
Brands are exploring new opportunities in virtual worlds. Adidas, through its integration with Xociety, showcases how global brands can enter the Web3 universe with exclusive and tradable items, allowing players to express their digital identity through fashion.
The NFTs will be available for purchase on Tradeport, the Sui Network marketplace, between May 16 and May 23. Players who obtain these digital assets will receive not only exclusive skins but also XCS tokens, which represent corporate shares within Xociety and allow greater participation in the game's development.
This partnership is just the beginning of a possible expansion toward more collaborations with global brands. As Web3 gaming evolves, digital fashion integrations could become a standard feature within virtual worlds.
Fashion is already in Web3
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