How “Netflixization” Is Changing the Way We Play (and What We Pay)

In 2025, gaming is undergoing a quiet yet profound transformation: the so-called Netflixization. This phenomenon describes how the subscription model, on-demand access, and interactive content—popularized by platforms like Netflix—is migrating into the world of video games. Are we leaving behind the era of purchasing individual titles?

What does “Netflixization” mean in gaming?

The idea is simple: pay a monthly fee to access a library of games, without needing to buy them one by one. Platforms like Xbox Game Pass, PlayStation Plus, Apple Arcade, and Netflix Games are embracing this model.
Key advantages:
• Instant access to hundreds of titles
• Constant updates at no extra cost
• Cross-platform experiences (mobile, console, PC)

Netflix Games: the new dominant player?

Since 2021, Netflix has experimented with mobile games based on its franchises (Stranger Things, Love is Blind, Squid Game). In 2025, its catalog includes more than 80 exclusive titles, available at no extra cost to subscribers.
Highlights:

• Narrative-driven games connected to its series
• Integration with profiles and personalized recommendations
• Expansion into mobile markets like Latin America

What changes for players?

Netflixization brings a new way of consuming video games:
• Less ownership, more access: you no longer “buy” the game—you “rent” it while subscribed
• Algorithmic curation: the games you see depend on your history, just like Netflix
• Less risk, more exploration: you can try titles without committing your wallet

What are the challenges?

Not everything is positive. This model also raises questions:

• What happens when a game is removed from the catalog?
• How are independent developers compensated?
• Are we losing the sense of collection and ownership?

What’s next?

The trend points toward a convergence between streaming, gaming, and interactive storytelling. Netflix is already working on choose-your-own-adventure experiences, and other platforms are exploring games that adapt to your user profile.

Conclusion:

The Netflixization of gaming is not just a trend—it’s an evolution in digital consumption. For creators, players, and platforms, it represents both an opportunity and a challenge.

Are we ready to play without buying? The answer lies in your next subscription.